As smartphone capabilities continue to advance and the market becomes more competitive, OEMs are tasked with finding innovative ways to set themselves apart. While basic touchscreens once captured consumer interest and boosted sales, today's smartphone innovations are struggling to drive new purchases as customers tire of minor updates and cosmetic changes.
As technology continues to evolve, numerous advancements on the horizon have the potential to revolutionize the smartphone market and inject new energy into a saturated industry.
The landscape of smartphone launch events has drastically shifted over the past decade, with dwindling crowds outside stores eagerly awaiting the latest tech. This change can be attributed to extended carrier contracts and incremental updates with hefty price tags, prompting consumers to hold onto their current devices for longer periods.
As a result, major industry players are feeling the impact of extended replacement cycles. In early 2018, Gartner reported a decline in worldwide smartphone sales in Q4 2017, signaling a shift in consumer behavior. Even industry giants like Apple have adjusted their estimated shipments for 2019 from 212 million to 190 million.
In this evolving market, the key to OEM success lies in introducing groundbreaking innovations like 5G and foldable devices, which have the potential to reignite consumer interest and drive sales in the smartphone industry.
5G Smartphones
Just like how 5G connectivity is poised to revolutionize technology in the healthcare and automotive sectors, it will also have a significant impact on the smartphone market. With lightning-fast speeds, the demand for 5G capable phones is expected to soar as consumers seek to upgrade from their 4G devices. Industry experts predict that 5G smartphone sales will reach a total of 65 million units in 2020.
From flip to flat and now foldable, tomorrow’s smartphones will feature innovative designs and flexibility. Leading companies such as Microsoft and Samsung have already delved into the realm of foldable designs, piquing the interest of consumers who are seeking a fresh take on traditional flat and fragile smartphones.
The primary advantage of foldable smartphones lies in the innovative use of lightweight plastic in their design, enabling screen flexibility, reduced battery consumption, and enhanced durability, making screens virtually shatterproof. As we approach the official launch of foldable technology and 5G-capable smartphones, these groundbreaking innovations are poised to disrupt the industry and should be top considerations for OEMs vying for market dominance.
Make sure your team is IPC certified to manufacture in line with industry standards and the necessary quality and efficiency to stay competitive in this innovative environment. Get in touch with the industry experts at EPTAC today to register your team for a suitable course and get ready to meet the increasing demand for smartphones in the near future.
EPTAC is an internationally recognized leader in solder training and IPC certification, providing professionals with the skills to accelerate their careers and businesses and the talent to succeed. For over 35 years, EPTAC has been helping corporations increase quality standards, improve productivity, and maximize profits.
With 24 locations in North America, EPTAC continues to expand its offerings and exceptional instructional staff to provide easy access to knowledge and skill-based programs when and where the industry demands it. Access our scheduled programs through our website or schedule your own corporate on-site training. For more information, call 800.643.7822 or contact us.